As an experience designer, I thrive at the intersection of creativity, technology, and human behavior. Awarded a Distinction in Master’s in Interface and Interactive Design from the University for the Creative Arts (UK) and with over 4+ years of experience across UI/UX, interaction, and product design, I specialise in crafting engaging, story-led digital experiences.
Architected the design system from the ground up for a new Made-in-India mobile initiative — component library, tokens, governance model — as the single owner of design standards across the engagement.
Led and mentored a design team pod, orchestrating parallel work-streams so the system and client deliverables shipped in lockstep.
Lead design partner for enterprise clients, driving proof-of-concept work that shaped product direction before build and de-risked engineering investment.
Collaborated closely with product managers, developers, and stakeholders to develop innovative and user-friendly and responsive interface designs that seamlessly adapt across various devices and screen sizes.
Led website design projects like HTCNXT, NSEIT from concept to completion and mentored junior designers, fostering a collaborative and growth-oriented design team culture.
Took part in client presentations, where I presented design concepts, gathered feedback, and enhanced user experiences through user testing and iterative refinement.
Oversaw brand’s creative and visual communication at company headquarters.
Was an integral part of the marketing team, overseeing diverse aspects of international exhibitions.
Enhanced company website’s UI/UX, addressing layout, device compatibility, workflow, and aesthetics.
Revamped Corporate Brochure with a sustainable, minimalistic approach, highlighting brand uniqueness.
Crafted exceptional graphic design sample packaging that are still showcased at exhibitions.
AAIYNAA offers a unique service that transforms photographs into timeless pieces of art, perfect for gifting cherished memories to your loved ones. The diverse range of art styles caters to everyone’s preferences, allowing one to request illustrations created in various artistic modes.
Collaborated with diverse clients to fulfill their design requirements, producing a range of graphic artworks including:
Logo Designs
Packaging Designs
Digital Artworks: Portraits and Graphic Art
you can also write to me at hello@aanyashawarma.in